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Tarun Tahiliani
Tarun Tahiliani has always been in love with fashion and started putting his imagination on paper when he was in school. His high fashion models and illustrations won him the ‘Best Artist’ prize in his childhood days. After that, there was no stopping him! He went on to study business at Wharton School of The University of Pennsylvania and attained a professional degree in fashion from the Fashion Institute of Technology in New York.
19th June 1962
Educational Qualification
Business & Fashion degrees.
Founding date/year of the brand
The beginning…
When the designer returned to India after having completed his education, he faced several hurdles which he tackled meticulously! “My first challenge was to change Indian preconceptions. For instance, I like simple tailoring, but from an Indian point of view, I did too much beige, khaki and muted colours. Indians love colour and prefer shocking pink, orange and lime green tones. For me, that was too ‘costume’. So I astutely took the best of both East and West and came up with something unique. India is the embroidery capital of the world, and couture is more about hand embroidery, not so much about shape and form. I just started marrying this aspect with ready-to-wear techniques of pattern and fit – previously, no one knew how to cut a pattern or a sleeve!” says Tarun. In 1987, the couturier launched a multi-brand store Ensemble, which kicked off the whole idea of homegrown Indian couture. The store became a sensation, heralding a fashion and retail revolution in India. After that, he founded Tarun Tahiliani Design Studio in 1995.
Tarun Tahiliani Design Studio
The Tarun Tahiliani brand has set out to create the ultimate India Modern: a brand with a view in the present moment, but ultimately rooted in Indian drapes and techniques imbibed with love by millions of craftspeople. The silhouettes combine western notions of cut, construct and finish but use Indian heritage and craftsmanship. “All that we were and more…” This is the guiding philosophy of the Tarun Tahiliani Design Studio. The designer is known for the juxtaposition of modern tailoring and Indian craft that give an edge to modern consumers. It is essentially the exuberant and richly detailed, structured drape that represents Tarun Tahiliani’s modern, Indian woman. The Tarun Tahiliani Design Studio creates couture, occasion wear and ready-to-wear, which is a fusion of Indian craftsmanship and fine textiles with contemporary, international chic. His unique combination of historical opulence and contemporary style also lend themselves to couture.
Celebrities in Tarun Tahiliani
Madhuri Dixit Nene, Lady Gaga, Arianna Huffington, Nita Ambani, Diipa Khosla, Tan France, Oprah Winfrey, Victoria Bekham, Paris Hilton, Kareena Kapoor Khan, Priyanka Chopra Jonas, Mahendra Singh Dhoni, Aishwarya Rai Bachchan, etc.
One person living/dead you’d like to dress?
“I’ve already dressed the ones I wanted to!”
Tarun Tahiliani Image Gallery