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PERNIA’S POP-UP SHOP - FIRST LOOK

LAUNCH ISSUE

The inaugural issue of First Look by Purple Style Labs celebrates the spirit of rejuvenation in a post-pandemic world. A niche and integrated lifestyle, couture and travel magazine, First Look marks new beginnings in the fashion and luxury space with a fresh lease of stories. As we tide over the disruptions caused by the pandemic, First Look promises to be a trusted companion and confidante for the new-age fashion consumer who is navigating both the retail and digital landscape of fashion. In sync with that, the master of couture, Manish Malhotra and millennial trailblazer and actor Ananya Panday create an array of India-inspired looks complete with a Gen-Z vibe at The Leela Palace, Udaipur.

Our theme of this is Muse India — we are hopeful about a fashion and travel rebound — as we delve into handwoven saris screaming the modern Indian identity, textiles that tell stories in an enriching interview with the founder of Raw Mango, Sanjay Garg, a feature on the new Wendell Rodricks store in Mumbai and more. Do not miss our fashion shoot that juxtaposes the country’s top 16 couturiers’ creations against Kashmir’s enchanting backdrops. From insights into the modern mangalsutra, to outdoor inspiration for your next getaway, there’s a lot to create new memories and beyond.

THE SUMMER ISSUE

Amidst this lockdown and global pandemic, our cover star Diana Penty infuses a minimal essence to summer dressing and emphasises on living a wholesome, happy life and the importance of being content. Making the best of a bad situation, tough times like these inspire positive change and shake us out of our comfort zones to think differently. Sharbendu De’s visual tribute to the Lisu people of Arunachal Pradesh is one such story that discards the colonial gaze of representing tribes in a primitive manner, but sheds light on their thoughts and dreams instead of exoticising their bodies and costumes. Our opinion piece, Winds of Change talks about how the Fashion Industry will rise to the occasion and move towards making better choices towards the future. On a lighter note, we have a fun cocktail quiz with recipes you can recreate in the comfort of your homes.

THE NEW YEAR ISSUE

2020 brings a fresh start, a new hope and a lot of changes. We’re kickstarting the year on a high note with our cover star Pooja Hegde celebrating the success of her film while talking about the importance of hard work and versatility as an actor. Last year also saw our first International flagship store in London’s a Grosvenor Road. The A-list shines a spotlight on some of the finest designers our London store has to offer. Apart from this, Architects of the Future celebrates the changemakers, young men and women from various walks of life who will shape the coming decade by breaking stereotypes and following their hearts to inspire change. We end this edition with a heartwarming photo essay by Chandana Puttalingaia where she takes us down the memory lane exploring the art of making pickles with her grandmother. Happy reading and we hope you have a fabulous year ahead!

THE REMINISCENT ISSUE

Our cover girl, Athiya Shetty opens up about entering and embracing the film industry, following in her father's footsteps and reminisces about growing up as a cinema loving star kid. From featuring some of the most talented Indian actors talking about the vulnerabilities and rewards of ageing, to paying a tribute to the entertainers who've put together some of the best culinary, musical and cultural experiences in 2019; here's a look back at all the things that made this year an unforgettable one.

THE FREEDOM ISSUE

Cover Star Rakulpreet Singh unfurls her journey in Bollywood and gives us a peek into her life as an actor and an individual. From lensing a story about the last lone survivors on planet earth, quizzing five exciting actors about switching mediums to asking a group of young artists about what our constitutional right to speech means to them today, we exercise our freedom to reflect on ideas of experimentation and transformation.

THE IDENTITY ISSUE

Our effervescent cover star Kalki Koechlin talks about past roles, upcoming projects, and leaves us with nuggets of advice of how to be our truest selves. In between asking six creatives to choose a coveted piece of garment from their wardrobes, to challenging Indian illustrators to create a self-portrait and inviting the game changers in the beauty industry to give us a peek at a look that defines them — we dig deep into our own definitions of our identities.

THE INDIE COOL ISSUE

From cover girls Monica Dogra and Shibani Dandekar giving us friendship goals and redefining indie fashion to fun ways to drape the sari, this issue talks about everything from sustainability to the Indian fashion ecosystem. We put a spotlight on eclectic Menswear as well as the Spring/Summer edition of Pernia's Pop-up Show amongst other things.

THE FESTIVE ISSUE

This one's a special one with none other than one of Bollywood's favourite leading ladies, Sonakshi Sinha as our cover girl. Showcasing the best in bling, we have the sensuous Sobhita Dhulipala adorning jewels that will add that glam quotient to all your outfits, a detailed Autumn/ Winter trend report and much more.

THE BRIDAL ISSUE

Our very first print issue is the inculcation of the best in Indian fashion and trends for the season. From an exclusive interview with Shruti Haasan to the ethereal Dia Mirza showcasing the season's hottest beauty trends, this issue will satisfy all your sartorial needs with each flip.