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PERNIA’S POP-UP SHOP - FIRST LOOK

The Rainbow Lining

If you loved Vaani Kapoor in Chandigarh Kare Aashiqui, chances are you will fall in love with this summer-special cover of First Look as we embrace sunshine and cheer in a spectrum of shades, silhouettes and style statements. The Bollywood actor, who earned appreciation for her portrayal of a trans woman in the Abhishek Kapoor directorial, is going to be seen in the period film Shamshera. The actor shared her fitness and beauty mantra as well as fond memories of growing up with us in a heartwarming chat. This edition celebrates Pride in an editorial bringing together an eclectic collective with diverse representation of individuals from across the LGBTQIA+ spectrum. The shoot is also a nod to body positivity and edgy makeup. We affirm our allyship with Pride beyond June. In another fashion editorial, five famous personalities come together in creations by homegrown online brand Dash and Dot. The founder, Ashray Gujral tells us about the born-during-pandemic brand's evolving journey, workwear aesthetic and gender-fluid clothing. We believe fashion has to represent intersectional gender and sexual identities and mirror evovling conversations and sentiments. So, inclusion is as much the reigning flavour of fashion as it is the towering ethos of creators and changemakers. Delve into the in-depth interviews with veteran designer Kiran Uttam Ghosh and Rimzim Dadu, whose design language (and saris) is charged with the power of cord, steel and wire. Our fashion feature on the key summer bridal trends and influences and a feature on some of the watches we loved at Baselworld Watch Fair 2022 are the other shining stories in a rainbow-hued report card.

The Fabulousness of Being

Celebrate the spirit of summer with this edition of First Look presenting freshly minted inspiration for style that believes in self-expression. Take a look at our labour of love — a gallery of curated looks set to unleash a new era of fearless fashion, one that pays an ode to the individual quest for freedom and happiness. In sync with this overarching theme we have none other than actor Radhika Apte on the cover — the trailblazer who is keen to pursue quality over quantity — who is embracing films and life with warmth, one character at a time. While we believe the future belongs to women, the April issue of First Look is also a men's special. Take a look at the creative fashion mood boards where acclaimed designers Rahul Mishra and Varun Bahl come together with their muses influencer Siddharth Batra and actor Saqib Saleem, respectively. Take a moment to hit the pause button as you step inside their world of art, imagination and couture. We bring our idea of what's creating ripples in men’s fashion in an editorial unveiling some future-ready looks. Don't miss our obvious love for geometry, which we believe is the new darling of menswear. Finally, course through our selection of offbeat destinations around the world offering a wide range of activities for adventure enthusiasts as well as lovers. A special conversation with fashion designer Adarsh Makharia of Osaa by Adarsh will help you understand the world of influencer brides. Here's to being fabulous with fashion that's feisty and unapologetic.

NEW SEASON FASHION

Hitting its second chapter, the Jan-March issue of First Look unveils ultra-bold, experimental and rule-breaking looks in eclectic fashion shoots across India. Trust the healing touch of blue and green to serve as the soothing mood board of couture through spring and summer. Take a turn to embrace the powerhouse of silhouettes, shapes and sensibilities in sleeveless sweaters and pink for men to cutout dresses and more. Head for a dramatic escape with a scintillating spread of shimmer in moody metallics. This power-packed edition brings you the freshest looks of the season urging you to break the boundaries of conventional dressing and navigate the new, evolving world with the confidence and ease of who you are. To celebrate this power of individuality, do read our special interviews with veteran designers Anamika Khanna and the duo, Rohit Gandhi and Rahul Khanna, delving into the new-age nuances in fashion, especially in the space of menswear with the latter. Don't miss our in-depth feature on what it means to slay in Indian wear that's cool, trendy and yet rooted - all woven in a sensual language of global Indianness. And the one where we tell you what's to love in costume jewellery and why it's here to stay.

Befitting the spirit of new and now is our forever fresh cover girl, the feisty diva Malaika Arora. As Malaika gives us some smoking hot fashion inspiration in a breathtaking array of couture and shares her mantra of beauty, love and entrepreneurship, you can't help but adopt her infectious spirit of shattering stereotypes. Last but not the least, there's some food and the feels in beautiful restaurants around the world.

Here's to happy 'look'ing!

LAUNCH ISSUE

The inaugural issue of First Look by Purple Style Labs celebrates the spirit of rejuvenation in a post-pandemic world. A niche and integrated lifestyle, couture and travel magazine, First Look marks new beginnings in the fashion and luxury space with a fresh lease of stories. As we tide over the disruptions caused by the pandemic, First Look promises to be a trusted companion and confidante for the new-age fashion consumer who is navigating both the retail and digital landscape of fashion. In sync with that, the master of couture, Manish Malhotra and millennial trailblazer and actor Ananya Panday create an array of India-inspired looks complete with a Gen-Z vibe at The Leela Palace, Udaipur.

Our theme of this is Muse India — we are hopeful about a fashion and travel rebound — as we delve into handwoven saris screaming the modern Indian identity, textiles that tell stories in an enriching interview with the founder of Raw Mango, Sanjay Garg, a feature on the new Wendell Rodricks store in Mumbai and more. Do not miss our fashion shoot that juxtaposes the country’s top 16 couturiers’ creations against Kashmir’s enchanting backdrops. From insights into the modern mangalsutra, to outdoor inspiration for your next getaway, there’s a lot to create new memories and beyond.

THE SUMMER ISSUE

Amidst this lockdown and global pandemic, our cover star Diana Penty infuses a minimal essence to summer dressing and emphasises on living a wholesome, happy life and the importance of being content. Making the best of a bad situation, tough times like these inspire positive change and shake us out of our comfort zones to think differently. Sharbendu De’s visual tribute to the Lisu people of Arunachal Pradesh is one such story that discards the colonial gaze of representing tribes in a primitive manner, but sheds light on their thoughts and dreams instead of exoticising their bodies and costumes. Our opinion piece, Winds of Change talks about how the Fashion Industry will rise to the occasion and move towards making better choices towards the future. On a lighter note, we have a fun cocktail quiz with recipes you can recreate in the comfort of your homes.

THE NEW YEAR ISSUE

2020 brings a fresh start, a new hope and a lot of changes. We’re kickstarting the year on a high note with our cover star Pooja Hegde celebrating the success of her film while talking about the importance of hard work and versatility as an actor. Last year also saw our first International flagship store in London’s a Grosvenor Road. The A-list shines a spotlight on some of the finest designers our London store has to offer. Apart from this, Architects of the Future celebrates the changemakers, young men and women from various walks of life who will shape the coming decade by breaking stereotypes and following their hearts to inspire change. We end this edition with a heartwarming photo essay by Chandana Puttalingaia where she takes us down the memory lane exploring the art of making pickles with her grandmother. Happy reading and we hope you have a fabulous year ahead!

THE REMINISCENT ISSUE

Our cover girl, Athiya Shetty opens up about entering and embracing the film industry, following in her father's footsteps and reminisces about growing up as a cinema loving star kid. From featuring some of the most talented Indian actors talking about the vulnerabilities and rewards of ageing, to paying a tribute to the entertainers who've put together some of the best culinary, musical and cultural experiences in 2019; here's a look back at all the things that made this year an unforgettable one.

THE FREEDOM ISSUE

Cover Star Rakulpreet Singh unfurls her journey in Bollywood and gives us a peek into her life as an actor and an individual. From lensing a story about the last lone survivors on planet earth, quizzing five exciting actors about switching mediums to asking a group of young artists about what our constitutional right to speech means to them today, we exercise our freedom to reflect on ideas of experimentation and transformation.

THE IDENTITY ISSUE

Our effervescent cover star Kalki Koechlin talks about past roles, upcoming projects, and leaves us with nuggets of advice of how to be our truest selves. In between asking six creatives to choose a coveted piece of garment from their wardrobes, to challenging Indian illustrators to create a self-portrait and inviting the game changers in the beauty industry to give us a peek at a look that defines them — we dig deep into our own definitions of our identities.

THE INDIE COOL ISSUE

From cover girls Monica Dogra and Shibani Dandekar giving us friendship goals and redefining indie fashion to fun ways to drape the sari, this issue talks about everything from sustainability to the Indian fashion ecosystem. We put a spotlight on eclectic Menswear as well as the Spring/Summer edition of Pernia's Pop-up Show amongst other things.

THE FESTIVE ISSUE

This one's a special one with none other than one of Bollywood's favourite leading ladies, Sonakshi Sinha as our cover girl. Showcasing the best in bling, we have the sensuous Sobhita Dhulipala adorning jewels that will add that glam quotient to all your outfits, a detailed Autumn/ Winter trend report and much more.

THE BRIDAL ISSUE

Our very first print issue is the inculcation of the best in Indian fashion and trends for the season. From an exclusive interview with Shruti Haasan to the ethereal Dia Mirza showcasing the season's hottest beauty trends, this issue will satisfy all your sartorial needs with each flip.